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  • The week The Apprentice returns to the BBC, Luisa Zissman is in the spotlight again.

The week The Apprentice returns to the BBC, Luisa Zissman is in the spotlight again.

To use an analogy, never the bride - always the bridesmaid, Luisa Zissman has this week, quite literally, become the bride. In 2013 she hit the limelight by becoming runner up in the BBC hit reality tv program The Apprentice. Now, a year later, she has just got engaged to her millionaire boyfriend Andrew Collins. He whisked her away to the French capital Paris, to propose at the top of the Eiffel Tower. A very romantic proposal indeed.

She was delighted to show off her sparkler, which is a mammoth 8 carat Ashoka cut diamond, bought from Boodles, and looks to me like it's worth a small fortune. So, this week I was contacted by no less than four publications to comment on her beautiful ring. Some of the clippings are below together with her ring. And as you can see this is why they nickname diamonds, rocks. The sheer size of it is remarkable. My estimate is a conservative £1.5million and I feel that's justified.


Here are clippings from Two publications, one is Reveal (above) and the other is The Daily Mail (below). I was also asked to comment by Hello Magazine and OK Magazine. She is clearly a very popular young lady. I wish them both many happy years together. Congratulations.


Should you have any questions, or indeed want a quote for your publication, just get in touch with my PR company. Details through my Press page on my website.

If you would like an appointment, then please do call for a free consultation in our central London Hatton Garden office and we would be glad to try and help you. Our details are on the main page of the Lewis Malka London website.

Lewis Malka is a recognised expert in making diamond rings as well as being a famous jeweller to the stars. All his blogs are his own opinions. He is a member of the London Diamond Bourse (LDB) and is currently the Chairman of the Young Persons Committee within the Diamond Bourse. You can follow him daily on Facebook, Twitter and Instagram. If you would like any bespoke jewellery made, then please visit his website.

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Lewis Malka

Specialist Engagement rings made in Hatton Garden, London



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